Push notifications are most effective when they reach the right people with the right message, and Audience Targeting does just that by allowing you to send messages to specific user groups instead of all app users.
This gives you more control over who sees each notification, helping you deliver messages that are more relevant, timely, and effective. By reaching the right audience, you can improve engagement and make your push notifications more impactful.
With targeted push notifications, you can also:
Increase conversion rates by sending the right notification based on user behavior, such as active, inactive, or new users.
Re-engage users who are drifting away by reaching out to inactive users or at-risk segments before you lose them.
Avoid notification fatigue by not over-notifying loyal or active users with messages that aren't meant for them.
Personalize your campaigns based on behavior, platform, or login status, so your messaging feels relevant rather than generic.
Create more strategic marketing flows by targeting high-value users or users who haven’t made a purchase yet.
Let’s go through the 5 simple steps to set up and send these targeted push notifications!
Step-by-step guide on how to send push notifications to a targeted audience
1- Navigate to the Notification page
Go to the Notification page of your Shopney dashboard.
2- Click on the Create Notification button
On the Notification page, click on the Create Notification button.
3- Select your target audience
On the Push Notification page, after your push notification title and message are set, under the Audience section, you can choose which group of your customers to receive the notification
You can choose from different audience groups, such as:
All Users: All app users across Android and iOS platforms.
Active Users: Users who opened the app recently, including activity within the last 24 hours, 3 days, 7 days, 30 days, or 90 days.
Inactive Users: Users who have not opened the app for a selected period, such as the last 3, 7, 30, or 90 days.
New Users: Users who recently installed or opened the app for the first time, segmented by activity in the last 24 hours, 3 days, 7 days, 30 days, or 90 days.
Logged-in Users: Users who are signed in to their accounts, measured across multiple time ranges from 24 hours up to 90 days.
Guest Users (Not Logged-in Users): Users browsing or using the app without signing in, also available across different activity periods ranging between 24 hours and 90 days.
Returning Users: Users who have visited the app more than once within selected time frames such as the last 24 hours, 3 days, 7 days, 30 days, or 90 days.
First-time Users: Users visiting or launching the app for the very first time.
Purchase-based: Users grouped by purchasing behavior, including users who have never made a purchase, and Power Users who have made at least 3 purchases and logged to the app a minimum of 10 times.
Risk: Users showing signs of churn or low engagement, such as at-risk users inactive for 14–30 days or new users who remain unengaged during their first 48 hours.
🔎 Available Plans
Purchase-based segment, Risk segment, as well as audience sub-groups with longer time ranges (30–90 days), are available only under the Enterprise Plan.
📌 Important Note
Only one audience can be selected per notification; if you don’t choose any, the notification will be sent to all customers by default
4- Complete your notification setup
After you select your target audience, you can additionally choose where your customers will be directed when they click on the notification. You can also add a custom image to make the notification look more professional and eye-catching.
💡Tip
You can find out more about using notifications to direct customers to specific pages from the article here. |
5- Send your Push Notification
After you finalize all the details for your push notification, just go ahead and click on Send Notification to send your new push notification to your customers.
💡Tip
You can either send it right away or schedule it to be sent at a particular time of your choosing. |
The notifications you send will appear on the Notifications section of your Shopney dashboard under Sent, details about all previous notifications, including the target audience, can be seen there.
💡Tip
If you’d like to send segmented push notifications that are triggered by particular mobile app events, you could also consider using Klaviyo, you can check this out in further details here. |
All set! Now you can create targeted push notifications that will be received by the customer groups you select.
Need Help?
If you encounter any issues, our support team is here to assist you:
Contact our support team via live chat in your Shopney dashboard.
Visit our Help Center.