In-App Campaigns is a powerful in-app marketing feature that helps you create, schedule, and manage interactive pop-ups inside your mobile app to boost engagement and drive conversions.
This article gathers the most frequently asked questions about In-App Campaigns to help you understand how everything works, from targeting and scheduling to billing, analytics, and beyond.
Whether you’re just getting started or already running multiple campaigns, this FAQ is designed to give you clear, straightforward answers and help you get the most out of your setup.
In this article, you’ll find answers grouped under these main categories:
General
Targeting & Visibility
Timing & Scheduling
Push Notifications
Performance & Analytics
Troubleshooting
Billing, Upgrading & Renewal
Campaign Lifecycle & Management
Advanced Billing, Plans & Edge Cases
Let’s go through each category and explore the most frequently asked questions.
General
1. What is the Campaign Template Library?
The Campaign Template Library is a collection of ready-to-use in-app campaign templates available in the Campaigns section of the Shopney dashboard. Each campaign template includes predefined:
Triggers (when the campaign is shown)
Frequency rules (how often it is shown)
Audience settings (who sees the campaign)
Action types (what happens when the user interacts with it)
These predefined configurations help you quickly launch effective campaigns while ensuring the right message is delivered to the right users at the right moment.
2. What is a Campaign Credit?
A Campaign Credit is the usage unit that determines how many times your in-app campaigns can be shown (impressions) in your mobile app. Each time a campaign is displayed to a user, one impression is consumed from your available Campaign Credits. Campaigns continue to run as long as you have sufficient credits.
3. What is an impression package?
An impression package is a bundle of impressions that defines how many times your in-app campaigns can be displayed within a billing period.
Impressions are deducted every time a campaign is shown on the app
Once the impression limit is reached, campaign delivery depends on your upgrade preference
You can upgrade or purchase additional impressions to continue showing campaigns.
4. Where do in-app campaigns appear in the live app?
In-app campaigns appear in your mobile app based on the Trigger defined in the selected campaign template from the Campaign Template Library.
Targeting & Visibility
1. How many times does a user see a campaign?
The number of times a user sees a campaign depends on the frequency rules of the selected campaign template. For example:
Templates with Only Once frequency are shown only once per device
Other templates allow campaigns to be shown multiple times based on their predefined rules
2. Can I show a campaign more than once?
Yes. In-App Campaigns offers different campaign templates with predefined frequency rules. You can select the template that best matches your campaign strategy, such as templates that show the campaign:
Only once
Daily
Weekly
Every time the trigger occurs
3. Are campaigns shown on preview apps?
No. In-app campaigns are not displayed in preview apps. Your mobile app must be live on the App Store and Google Play for campaigns to appear.
Timing & Scheduling
1. When does a campaign trigger?
A campaign is triggered based on the Trigger defined in the selected template.
For example:
If the trigger is App Open, the campaign is shown when the user opens the app.
If the trigger is Cart Open, the campaign appears when the user opens the cart screen.
Campaigns are displayed only on the pages supported by the selected trigger.
2. Can I schedule campaigns?
Yes, campaigns can be scheduled only on the Enterprise plan. Enterprise users can define start and end dates and publish campaigns automatically based on the selected schedule.
3. Why can’t I schedule campaigns?
Please check the following:
Make sure you are on the right Shopney Plan
Verify that the selected schedule dates are valid and in the future
🔍 Available Plan
Scheduling the in-app campaigns to publish them on a specific date and time is available in the Enterprise Plan. |
Push Notifications
1. Do campaigns replace push notifications?
No. In-app campaigns do not replace push notifications. Push notifications bring users into the app, while in-app campaigns guide users inside the app once it is opened. They work best when used together.
2. Should I always use both?
Using both push notifications and in-app campaigns is recommended but not mandatory. A common and effective flow is:
Push Notification → App Open → In-App Campaign → Target Page
💡Tip
Check our detailed guidance here on how to use In-App Campaigns & Push Notifications together for maximum impact. |
3. What happens if a user opens the app without a push notification?
If a user opens the app organically, in-app campaigns are still triggered based on their configured triggers (such as App Open or Cart Open). Push notifications are optional and not required for campaigns to work.
Performance & Analytics
1. How do I track campaign performance?
You can track campaign performance from the Shopney Dashboard:
Go to Campaigns → Saved Campaigns
View Impressions and CTR (Click-Through Rate)
Use View Report to access detailed analytics for a specific campaign
2. Why don’t I see conversions yet?
Possible reasons include:
Users are viewing the campaign but not clicking
Conversions depend on user actions after clicking the campaign
Make sure the campaign has sufficient traffic and the target page is correctly configured.
Troubleshooting
1. Why don’t I see my campaign in the app?
Please check the following:
Campaign status is Live (not Draft or Pause)
Your mobile app is live on the App Store and Google Play
You have an active impression package
Your impression limit has not been reached
If your impression limit is reached, campaigns stop showing until you purchase additional impressions or the next billing cycle starts.
Billing, Upgrading & Renewal
1. When is an impression counted?
An impression is counted when a campaign pop-up is displayed on the user’s screen, regardless of whether the user clicks or dismisses it.
2. Do impressions reset every month?
Yes. Impression limits reset at the beginning of each billing cycle based on your selected Impression Package until you manually stop the renewal.
3. What is a Package Upgrade Preference?
Package Upgrade Preference defines what happens when your impression limit is reached:
None: Campaigns stop
Flexible Limit: Extra impressions are added automatically
Auto Upgrade: Package upgrades to the next plan automatically
4. What happens when I reach my impression limit?
When your impression limit is reached, what happens next depends on your Package Upgrade Preference:
None: All in-app campaigns stop appearing in your mobile app until you purchase additional impressions or the next billing cycle starts.
Flexible Limit: Additional impressions are automatically added only for the current billing cycle, allowing your campaigns to continue running without interruption.
Auto Upgrade: Your Impression package is automatically upgraded to the higher package, increasing your monthly impression limit and allowing campaigns to continue. The next billing cycle will automatically start with the higher package.
5. Can I upgrade my impression package?
Yes. You can upgrade at any time during the billing cycle.
Upgrade takes effect immediately
Impression limit increases instantly
No waiting period
Campaigns continue without interruption
6. Can I downgrade my impression package?
Yes, but downgrades take effect at the beginning of the next billing cycle.
Downgrade can be canceled before the next billing cycle
If you decide to upgrade after scheduling the downgrade, the downgrade is automatically canceled
7. Can I stop automatic renewal?
Yes. You can stop renewal at any time.
Remaining impressions can be used until the billing cycle ends
No new impressions are added after renewal is stopped
Once impressions run out or the cycle ends, campaigns are paused until a new package is purchased.
8. Can I see how many impressions I have left?
Yes. Remaining impressions can be viewed in the Shopney Dashboard → Profile→ Campaign Credit Usage section.
Campaign Lifecycle & Management
1. Can I pause or stop a live campaign?
Yes. You can pause or stop campaigns at any time from the Campaigns dashboard. Paused campaigns do not consume impressions.
2. What happens if I edit a live campaign?
Changes made to a live campaign take effect immediately after clicking on the Update button.
Advanced Billing, Plans & Edge Cases
1. Do yearly Shopney plan users need to switch to a monthly plan to use Campaign Credits?
Yes. Due to how Shopify currently supports usage-based charges, Campaign Credits require a monthly subscription setup. For this reason, users on a yearly Shopney plan are asked to switch to a monthly plan to use Campaign Credits.
When you continue, you’ll see an informational message explaining this change.
Have no worries when approving the change. Because:
No Shopney plan charge is applied until the current yearly billing cycle ends.
Once the yearly cycle ends, the Shopney subscription continues as a monthly.
Until the yearly Shopney Plan billing cycle ends, only the monthly Impression package is charged separately.
2. Do any Shopney plans include free impressions?
Yes. Some Shopney plans include free monthly impression allowances:
Platinum plan: 25,000 free impressions per month
Enterprise plan: 75,000 free impressions per month
3. What happens to Campaign Credits if my Shopney plan is suspended or deleted?
If your Shopney plan is suspended or deleted and later reactivated:
If there is an active Campaign Credit cycle or package, the new subscription continues together with that package
If the package has expired and there are no active campaigns, only the Shopney plan starts, and the impression package is not renewed automatically
4. What is Flexible Limit?
Flexible Limit allows campaigns to continue running when the impression limit is reached.
Additional impressions are added automatically
Campaigns continue without interruption
Extra usage is charged according to the next impression package, on a prorated basis
5. What is Auto Upgrade?
Auto Upgrade automatically upgrades your impression package to the next higher package when the impression limit is reached.
Monthly impression limit increases
Campaigns continue running
Billing is adjusted based on the upgraded package
6. How does billing work when upgrading with Flexible Limit or Auto Upgrade?
When upgrading to a higher package, only the price difference is charged.
Example:
5,000 impressions → $15
10,000 impressions → $30
If you upgrade from 5,000 to 10,000 impressions:
You are charged only the $15 difference
Your maximum impression limit becomes 10,000
Impressions are not added together
7. What happens if I purchase a new impression package during an active cycle?
If you purchase a new impression package:
The new package is charged immediately
Your existing package remains active until its expiration date
Impressions from both packages are usable during the same cycle
Example:
Existing package: 5,000 impressions
New package: 10,000 impressions
Total available impressions until expiration: 15,000
After the cycle ends, usage continues based on the new package only.
8. Where can I track my Campaign Credit usage?
You can track usage from Shopney Dashboard → Profile → Campaign Credit Usage
This section shows active packages, usage per period, and remaining impressions.
9. Can I save campaigns without publishing them?
Yes. Campaigns can be saved in Draft status.
Draft campaigns do not consume impressions
They can be edited and published later
10. Can I purchase Campaign Credits without a Shopney plan?
No. An active Shopney plan is required to purchase an impression package.
11. Can I publish campaigns if my app is not live?
No. Campaigns can only be published if your app is live on the App Store and Google Play.
12. What does Paused by Limit mean?
Paused by Limit means your campaign stopped because the impression limit was reached.
Live campaigns switch to Paused by Limit status
Campaigns stop appearing in the app
To resume, you must purchase a new package or wait for the next billing cycle for your impression package to be renewed.
13. Is there a maximum limit for Flexible Limit or Auto Upgrade?
Yes. Flexible Limit and Auto Upgrade have a maximum package level.
Once the maximum level is reached, no further automatic upgrades occur
Campaigns stop running, and the limit is marked as reached
To continue, you must purchase a new package or wait for the next billing cycle for your impression package to be renewed.
Need Help?
If you encounter any issues, our support team is here to assist you:
Contact our support team via live chat in your Shopney dashboard.
Visit our Help Center.
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