In-App Campaigns are interactive in-app pop-ups displayed to users inside your mobile app, using different triggers and strategies to deliver the right message and guide them toward a specific action.
Shoppers usually enter an app with one or at most a few products in mind. They rarely intend to browse the entire store. Without guidance, it’s easy for them to get distracted, overwhelmed by options, or lose their initial buying intent altogether.
This is exactly where In-App Campaigns make a difference. Instead of letting users wander, you guide them toward a specific product, offer, or collection and give them a clear reason to take action immediately. Intent doesn’t fade; it converts.
In-app campaigns are not limited to a single format or display moment. They can be shown based on different conditions and campaign strategies, and can be varied using different:
Triggers
Audience rules
Frequency settings
Action types
This variety allows you to control who sees a campaign, when they see it, and what action they take next, instead of letting users browse aimlessly.
Let's dive into details and learn why in-app campaigns matter and what types of campaigns you can create.
Why In-App Campaigns matter in mobile commerce
Mobile commerce is fast, intent-driven, and highly competitive. Most users open a mobile app with a specific goal: finding a product, checking an offer, or completing a purchase, but they may also convert when a relevant offer catches their attention while browsing. However, that intent is fragile. When shoppers face too many options or lack direction, decision fatigue sets in, and conversions drop.
In-app campaigns step in at that exact moment. Instead of leaving users to navigate on their own, they present a single, clear message with a focused next action.
This helps shoppers move forward confidently and keeps their original intent intact. Rather than relying only on navigation menus or homepage discovery, in-app campaigns let merchants actively guide the user journey inside the app.
You decide what deserves attention, when it appears, and where users should go next, creating a more intentional, conversion-focused funnel experience.
In-App Campaigns help by:
Focusing user attention on one message: Users see one clear value proposition instead of multiple competing options.
Shortening the path to checkout: Direct actions lead customers straight to products, collections, or offers with fewer steps.
Encouraging faster decisions: Time-sensitive messages and focused visibility reduce hesitation.
Improving engagement per session: Guided experiences result in more meaningful interactions every time users open your app.
💡Tip
Focus on one goal per campaign. Whether it’s announcing a discount or spotlighting a collection, keep your message clear and your call-to-action direct. Simplicity drives higher engagement and conversion. |
What types of campaigns can you create
You start from ready-made templates in the Campaign Template Library, allowing you to create professional campaigns quickly and easily, without the need for a designer or complex strategy planning.
We provide predefined campaign templates under 4 major categories to support different goals:
Promote a product – direct users to a specific item
Share an exclusive offer – highlight app-only deals
Launch a sale – announce limited-time promotions
Engage app users – encourage interaction and return visits
Each campaign category is built to match a different user intent and desired action. You can view them all as you scroll down the campaign template library page.
What results do In-App Campaigns drive
In-App Campaigns turn every app session into an opportunity to convert. By guiding users with focused, timely messages, you can drive measurable results across engagement, conversion, and retention. Here’s how your app starts performing better:
Higher conversion rates: Shoppers are directed to the right products or offers at the perfect moment, reducing drop-offs and increasing purchases.
Increased session engagement: Users spend more time interacting with your app when campaigns highlight relevant and personalized content.
Improved click-through and action rates: Clear, contextual prompts lead to more taps, more views, and more add-to-carts.
Reduced reliance on paid ads: Reach your audience directly in the app without depending solely on paid ads.
Better retention and repeat visits: Frequent, targeted campaigns keep customers coming back.
In short, in-app campaigns help you:
Turn attention into action
Create urgency and FOMO
Increase conversion per app session
Improve overall engagement and retention
💡Tip
While push notifications reach only users who have opted in, in-app campaigns are visible to all users within your app. Therefore, in-app campaigns should be designed to guide users, not overwhelm them. |
When used strategically, in-app campaigns become a key part of your growth toolkit. They don’t just promote products; they shape the customer journey, improve retention, and help your app reach its full sales potential.
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