Shoppers usually open your app with one or a few products in mind. They rarely begin a session intending to browse your entire store. That’s where many stores lose opportunities: customers can quickly get sidetracked by too many options, and the initial buying intent fades.

This is exactly why we built Shopney Campaigns. With this feature, you can guide customers straight to what they want and give them an extra reason to buy the moment they launch your app.

These in-app messages can:

• Promote bundle deals
• Offer early access to a new drop
• Highlight a discount
• Showcase a limited-time product or collection

Campaigns like these are perfect for creating urgency, spotlighting offers, and converting app traffic into sales. Each campaign is shown only once per user, building a powerful sense of FOMO.

In short:
• You set in-app campaigns on autopilot
• You deliver the right message with the right action
• You communicate in the right tone
• You send campaigns at the perfect moment

Now, let’s walk through the 5 simple steps to set up in-app campaigns for your app, and see how they work even better when paired with push notifications!

How do In-App Campaigns appear on the live apps?

in app campaigns, Shopney campaigns, in app marketing automations, in app pop ups

Complement Push Notifications with Shopney Campaigns

Push notifications are the most effective way to bring customers back into your app. Shopney Campaigns make sure those sessions turn into revenue.

Together, they create a powerful cycle: push notifications drive users in, and in-app campaigns guide them to the right offer at the perfect moment, right when they’re most engaged.

Here’s how to make them work seamlessly:

• Use your push data (open rates and interaction times) to identify when users are most active.
• Schedule your in-app campaigns to launch during those high-engagement windows.
• Deliver a full-screen, personalized message as soon as users open the app — guiding them straight to a product, discount, or collection.

A push notification pulls them in. An in-app campaign turns that attention into action.

The perfect pair to make every app session more profitable.

How to set In-App Campaigns?

1- Navigate to the Campaigns Section

Go to your Shopney dashboard and open the Campaigns section.

Shopney design dashboard, in app campaigns, Shopney campaigns, in app marketing automations, in app pop ups

2- Choose a Campaign Type

Select the type of campaign you want to create. Shopney offers 4 main templates:

Promote a product
Share an exclusive offer
Launch a sale
Engage your subscribers

Click Create Campaign on your preferred template.

3- Customize Your Campaign

The campaign editor includes 6 main sections:

1. Title: Give a title to your in-app campaign.

2. Description: Tell more about the deal.

3. Image: Upload the custom image you want to display on your in-app campaign.

4. Button Text: Edit the button text or leave it as it is.

5. Go to Action: URL type will vary according to the in-app campaign template you choose.These actions will be:

Go to Collection action: Enter the full Shopify collection URL (e.g., https://yourstore.myshopify.com/collections/all).
Go to Product action: Enter the full Shopify product URL (e.g., https://yourstore.myshopify.com/products/alia-knit-trouser).
Open URL action: Enter the full URL (e.g., https://yourstore.myshopify.com/pages/).
Apply Discount: Enter the active discount code you created on your Shopify admin panel>Discounts section earlier. Once the users click on the Apply Discount button, the discount will be automatically applied. (e.g., SUMMER25)

6. Colors: Customize the design to match your brand. You can either select a preset palette or use Advanced Settings to adjust each element individually.

4- Publish Your Campaign

You can either Publish the campaign now(1) to launch immediately or Schedule it to publish(2) on a specific date and time.

🔍 Available Plan

Scheduling the Shopney in-app campaigns to publish them on a specific date and time is available in the Enterprise Plan.

5- Manage Your Campaign

Once you publish the in-app campaign, you'll be directed to the Saved Campaigns section, where you can make further adjustments. From the Saved Campaigns screen, click on the three dots(1) to track impressions and performance reports, pause or reschedule your scheduled campaign from the Edit section anytime (2)