Personalized Push Notifications allow you to add customer-specific details to your push notification messages, helping your notifications feel more personal and relevant instead of generic.

Instead of sending the same message to every user, you can tailor notifications using available customer information. This helps create a more human shopping experience while keeping the setup simple.

Personalization is especially useful for:

Abandoned cart reminders
Welcome notifications
Back-in-stock alerts
Inactive User Winback campaigns
General promotional push notifications

🔎 Available Plans

This feature is available in Platinum Plan and above.

How Personalized Push Notifications will look like

Please take a look at the example below to see how your personalized push notifications will appear to your users.

📌 Important Note

The personalized variable will display correctly if the customer is logged in to the mobile app and their profile or address information is complete.

Let’s go through 3 easy steps on how to start adding personalized customer details to your push notifications.

How to Create a Personalized Push Notification

1- Open the notification section

From your Shopney dashboard, click the Notification tab (1) and select Create Notification (2).

2- Add personalization variables

2.1- While creating your push notification, click the Personalize icon in the Title or Message field.

This will open the personalization pop-up where you can choose a customer variable. Available variables include:

First Name
Country
State/Region
City

2.2. After selecting a variable, you can also add a fallback value. If customer information is unavailable, the fallback value will be used.

💡Tip

We recommend adding a fallback value for every personalization variable to ensure your notifications remain clear and readable for all customers. For example, if you use the First Name variable and set the fallback value as "there", customers without a saved first name will see: ‘Hey there’

However, if customer data is unavailable and no fallback value is provided, that portion of the notification will appear blank in the final message.

2.3. You can also choose the capitalization style

The style options are:

As typed
Uppercase
Lowercase
Capitalized

2.4. Click Insert Variable to add it to your message.

3- Preview your notification

Once the variable is inserted, the personalized tag will appear inside your Title or Message field.

Use the live iOS and Android previews on the right side of the screen to check how your notification may appear on mobile devices.

Example: If your notification says: “Hey First Name, your cart is waiting” and the customer’s first name is Lara, the customer will receive: “Hey Lara, your cart is waiting.”

If the customer data is unavailable, the fallback value will appear instead.

💡Tip

You may also send test notifications using the Preview App. You may learn more about it here: How to send a Test Push Notification?

Personalized Push Notifications help make your app communication feel more relevant and engaging by automatically inserting customer information into push messages.

Whether you are sending promotional campaigns, abandoned cart reminders, or welcome notifications, personalization can help your messages feel more human while still being easy to set up inside Shopney.