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What will change on your app with Branch IO Analytics Integration?
What will change on your app with Branch IO Analytics Integration?

Learn the new capabilities you will acquire with Branch IO and its core benefits in this article.

Lara Soley avatar
Written by Lara Soley
Updated over 3 months ago

Branch IO is a mobile attribution platform which helps you to determine which campaigns, partners, and channels deliver each mobile app installation.

This integration will not make a visual or functional change in your app UI or UX. However, it will integration track where users first learn about your mobile app and also connect them with multiple identifiers to measure the pre- and post-install app journey. So, you can utilize Branch IO insights to measure and optimize marketing activities for both user acquisition and retargeting campaigns.

In short, Branch IO will help you understand the real impact of every campaign with incremental measurement and create a more effective app marketing operation.

The core benefits of this integration

  • Ability to attribute every install to the right media source

  • Optimization of app marketing ad spend based on user data

  • Boost overall ROI and customer life-time value

All the benefits above will be possible with the mobile app data tracked by Branch IO and brought to your service in their dashboard.
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The data tracked from mobile app marketing operations (i.e. Meta ads etc.) and mobile app user behaviors will be visualized on Branch IO dashboard like in the example below.

Please contact the Shopney Support Team if you require any additional information. You are always welcome to contact us with any questions or concerns. Our support team will gladly answer your questions and assist you with anything!

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