The App Listing Form is a document that must be filled out to publish a mobile app on the Apple App Store and Google Play. This form typically includes details such as the app's name, description, screenshots, and features about your app on the app stores, as shown below.
Filling it out accurately and effectively is critical for ensuring your app's success on both the App Store and Play Store. This guide provides step-by-step instructions and expert tips to help you complete your app listing form like a pro.
By filling out the app listing form correctly, you will ensure your app is;
• Compliant with app store guidelines.
• Easily discoverable on the app stores.
• Appealing to new users.
Let’s go through how to access the app listing form and use Shopney AI to fill it out in seconds, along with a breakdown of each section!
📌 Important Note
In order to see the Publish button to access the app listing form, you need to select a payment plan first. To select a plan, click here. |
How to Access the App Listing Form?
Log in to your Shopney Dashboard and click the Publish button located at the top-right corner of the dashboard.
After clicking the Publish button, you will be redirected to the App Information page. A form will appear for you to fill out all the necessary details about your app.
🛎 Reminder
Before completing your app listing form and proceeding with the launch, review your app’s design to ensure everything is set up correctly. You can see how to review your app design here. |
How to Fill Out the App Listing Form in Seconds with Shopney AI
1- Fill Out the Form With One Button
In the App Information page, select the Language you want Shopney AI to generate the app listing information (1), and click the Generate button (2).
2- Review the App Listing Information
Once you click the Generate button, Shopney AI will fill out your app listing information in seconds. After that, review each section to make sure it matches your store’s branding and details accurately.
What Does Each Section Mean and How to Fill Them Out Like a Pro?
1. App Name: Your app’s name helps users find it on the App Store and Play Store. Choose a simple, memorable name that reflects your app’s purpose. Avoid generic or overly similar names. The limit is 30 characters.
2. Subtitle: A short description that appears below your app’s name, mainly on the App Store. Use relevant keywords that highlight your app’s key features. Avoid vague phrases like “world’s best app.” The limit is 30 characters.
3. Language: Select the language in which your app will be listed.
4. Sector: Choose the sector that best matches your business from the dropdown list.
5. Major Category: Pick the main category that best describes your app.
6. Minor Category: Select a secondary category that further defines your app.
7. Description: Write an engaging description for your app’s page in the App Store and Play Store. Start with a concise paragraph that highlights key features and follow with a short list of main functionalities. The Character Limit is 4000.
💡 Tip
The first sentence is crucial—it’s what users see without tapping “Read More” on the App Store. Make it attention-grabbing to encourage more downloads. |
8. Keywords: Keywords help users find your app in search results. Use relevant, specific words that your audience would type to discover an app like yours. Avoid:
Duplicate words
Category names or the word "app"
Special characters like # or @ unless part of your brand
Trademarked terms, celebrity names, or irrelevant words
Keywords are limited to 100 characters.
💡 Tip
There is no need for space after commas in keywords. This way, you can fit more keywords within the 100-character limit. |
9. Promotional Text: This text appears at the top of the description in App Store for customers running devices iOS 11 or later. A 170-character message that you can use to highlight special offers or key features of your app, such as app-exclusive deals or other events within your app.
10. Copyright: Enter the name of the person or entity owning the app’s rights, preceded by the year, e.g., “2024 Acme Inc.”This field cannot be filled with a URL.
11. Marketing URL: This field should be filled out with a URL that includes a piece of marketing information about your app. It can be your website URL if you don't have another specific page for marketing.
12. Privacy Policy URL: This field must be filled out with the privacy policy URL on your website. It should be detailed and compliant with regulations. If you don’t have one, check out our guide on how to create one below.
📌 Important Note
If your online store doesn’t have an accessible privacy policy page, your app submission may be rejected. Make sure it’s properly set up and add its link to the app listing form. |
13. Support URL: This URL will be visible in the app stores to let your users know how to reach you if they need support. If you don’t have a dedicated support page, use your website’s contact page.
Need Help?
If you encounter any issues, our support team is here to assist you:
Contact our support team via live chat in your Shopney dashboard.
Visit our Help Center.