Tracking your app's performance data is crucial. By analyzing the data you collect, you will learn what works and how to optimize your campaigns and improve your app to achieve better results.

What Is Google Analytics Used For?

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Its reports help you understand clearly how your users behave, which enables you to make informed decisions regarding app marketing and performance optimizations.

And, the service is part of the Google Marketing Platform and is available for free to anyone with a Google account.

What Can You Track Using Google Analytics?

The number of users in your app, their characteristics, and where they come from.

Number of your app's install

Analyze information about your customers

Analyze how users interact with your app

Track app's events such as downloads, button presses, ad click and etc...

Analyze how many users viewed a certain product and left, how many users have added the product to the cart, how many users have made a purchase by setting up eCommerce tracking.

Measure what actions your users are taking.

Measure in-app payments and revenue.

Customize reports specific to your business.

Visualize user navigation paths.

Slice and dice your data to understand different user groups' behavior

Leverage Google Analytics data in other Google products

How Can You Check Google Analytics?

There are two ways to access Analytics: through a standalone account at http://www.google.com/analytics, or through your linked Google Ads account.

You can sign in to your Analytics account from http://www.google.com/analytics. Click Sign in (at top right), and select Analytics. If you are already signed in to Google (e.g. you are signed in to your Gmail account), you'll be taken directly to the Analytics user interface. Otherwise, you will be prompted to enter your Google account (e.g. Gmail account) and password. Once you have signed in to Analytics, you can open the account search at the top of any Analytics page to see the accounts, properties, and views to which you have access.
If you've linked Analytics to a Google Ads account, you can access your Analytics views and reports at any time by clicking Tools > Measurement in your Google Ads account. Use the menu on the tab to select Analytics.

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After making Google Analytics integration up and running, you will be able to track your app performance separately for iOS and Android from your dashboard. Knowing the data about the interactions will enable you to make wise moves on your mobile commerce journey. And Google Analytics integration is just what you need for it.

At Shopney, we work hard to make all of your favorite apps get functional also in your mobile stores. Please feel free to check the 'integrations' section of your Shopney dashboard to see what more we offer as integration. Let us know if you want other Shopify apps to integrate with Shopney. Our development team will check its availability and share feedback.

For further information, please feel free to contact Shopney Support Team.

You are always more than welcome with any questions or concerns. Our support team will be glad to answer them, and help you with anything!

Thanks for reading!