With Facebook integration, you will get the capability to thrive with your app and spread it as much as possible.
There are two main aims of this integration:
Marketing your app.
Collecting valuable app data.
Let's go a bit deeper into these two...
GET THE MOST OUT OF YOUR APP
This feature will allow you to promote your app with app-specific ad models of Facebook. So, above all, you can get more installs with Mobile App Install Ads and increase engagement with Mobile App Engagement Ads.
Besides, you will be able to find your target audience with Custom Audiences for Mobile Apps. Also, you can create Lookalike Audiences.
And, this is very important, you can retarget the app users with regarding Facebook and Instagram ads.
START TO RUN APP ADS
Facebook has a detailed guide about running app ads in its developers portal.
Here, we share the steps you need to follow in a very simplified way:
Go to Facebook's Advertiser Help Center.
Navigate to Create a mobile app ad campaign section.
Open your Ads Manager. And create whichever type of ads you want to start with.
To get reports to help you optimize app installs, you must first integrate the Facebook SDK and then add app events to your app. See SDK Setup and Adding App Events.
Now it's time to have the benefit of your Facebook integration!