The Nosto integration is a powerful tool designed to enhance customer shopping experiences and boost sales by providing personalized product recommendations on product details and cart pages. On the product detail page, complementary or similar products tailored to the item being viewed are suggested, helping to accelerate purchase decisions. On the cart page, cross-sell and upsell strategies are employed based on the current cart contents, effectively increasing cart value.
When optimized for use in just these two key areas, this integration simplifies the user experience while offering a highly effective way to increase store revenue. Nosto’s AI-powered system recommends the most suitable products based on customer shopping behavior, taking your store’s sales performance to the next level.
How Does It Enhance Product and Cart Pages?
With the Nosto integration, you can deliver personalized recommendations on both product detail and cart pages. For instance, a women’s dress might be accompanied by recommendations for another dress model, stylish shoes, or a matching handbag. Similarly, for a men’s jacket, suggestions could include a different jacket model, a complementary shirt, or a classic tie. These personalized suggestions not only enhance the shopping experience but also boost cross-sell opportunities.
Custom Options
Nosto allows you to create customized rules for both the cart and product detail pages. These rules enable dynamic product recommendations based on specific criteria such as products, collections, cart contents, or total cart value. For instance, recommendations can be displayed based on the number of items in the cart, the total cart value, or predefined rules. Similarly, on the product detail page, when a visitor views a specific product, other relevant items can be suggested. This personalized approach enhances the shopping experience and boosts customer engagement.
With these customized rules, you can offer more engaging and relevant recommendations to customers, ultimately boosting sales and enhancing the overall user experience.
Please note that this integration was built with our partner, and while we do support it, in case any technical issue arises, the wait time might be a bit longer than for a regular support request. Thanks for your understanding!
Need Help?
If you encounter any issues, our support team is here to assist you:
Contact our support team via live chat in your Shopney dashboard.
Visit our Help Center.
Related Articles