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How to create excellent App Store & Play Store screenshots?

Learn the essentials of designing high-quality screenshots that follow store guidelines and help your app stand out.

Lara Soley avatar
Written by Lara Soley
Updated over a month ago

Your App Store and Play Store listings are where customers form their first impression of your app. Screenshots are one of the most important elements because:

  • They show what your app looks like and what it offers.

  • They influence users who decide quickly from search results without opening the full listing.

  • They directly impact downloads by making your app more appealing and trustworthy.

Let’s go through the key steps on how you can create effective screenshots for both stores.


How Will the App Store Screenshots Look in the Apple App Store and Google Play Store?


Steps on Creating Excellent App Store & Play Store Screenshots

1- Reflect your App design on your app store screenshots

Always use real screenshots from your app. You can enhance them with short, informative text and simple design elements, but the focus should remain on your actual app interface.

2- Consider how users see them in search results

On the Apple App Store, screenshots appear directly in search results. Make sure your first few images are attention-grabbing even at smaller sizes.

On the Google Play Store, screenshots are not shown in search results. Instead, focus on creating a clear app icon and strong title for visibility.

3- Follow the recommended sizes and formats

App Store File Format Requirements

  • 72 dpi, RGB, flattened, no transparency

  • High-quality JPEG or PNG format

  • Minimum 3 screenshots, 1242 × 2688 px

Google Play Store File Format Requirements

  • Accepted formats: JPEG or PNG (without transparency)

  • Minimum 3 screenshots, 750 × 1334 px

4- Match your screenshots creatively

When you place screenshots side by side, make sure they align properly and tell a consistent story. Always preview the set before publishing to avoid mismatched or unbalanced visuals.

5- Add a video if possible

Videos are a powerful way to show your app in action. If you can create one, it will help grab attention and increase engagement on your store listing.

📌 Important Note

Shopney provides screenshots for your app free of charge. These are simple screenshots that are taken from your app's showcase, product listing/detail pages, menu, and cart pages. If you prefer to use your own customized screenshots, please follow the steps above and make sure they meet the App Store and Play Store requirements.

High-quality screenshots help your app shine in crowded marketplaces. By following the official guidelines and applying these best practices, you’ll improve your app’s visibility, attract more downloads, and deliver a professional brand image.

For more details, you can also check:


Need Help?

If you encounter any issues while designing your app, our support team is here to assist you:

  • Contact our support team via live chat in your Shopney dashboard.

  • Visit our Help Center.


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