Personalized Push Notifications allow you to add customer-specific details to your push notification messages, helping your notifications feel more personal and relevant instead of generic.

Instead of sending the same message to every user, you can tailor notifications using available customer information. This helps create a more human shopping experience while keeping setup simple.

Personalization is especially useful for:

Please take a look at the example below to see how your personalized push notifications will appear to your users.

Let’s go through 3 easy steps on how to start adding personalized customer details to your push notifications.

From your Shopney dashboard, click the Notification tab (1) and select Create Notification (2).

2.1. While creating your push notification, click the Personalize icon in the Title or Message field.

This will open the personalization pop-up where you can choose a customer variable.

Available variables include:

2.2. After selecting a variable, you can also add a fallback value. If customer information is unavailable, the fallback value will be used.

2.3. You can also choose the capitalization style

The style options are:

2.4. Click Insert Variable to add it to your message.

Once you insert the variable, the personalized tag will appear in your Title or Message field.

As you make changes, use the iOS and Android previews on the right side of the screen to check how your notification may appear on mobile devices.

Example:

If your notification says:

“Hey {First Name}, your cart is waiting.”

and the customer’s first name is Lara, the customer will receive:

“Hey Lara, your cart is waiting.”

If the customer data is unavailable, the fallback value will appear instead.

Advanced Push Personalization allows merchants to personalize push notifications using Shopify Customer Metafields in addition to standard customer information such as first name, country, city, and state/region.

With this feature, you can personalize notifications with customer-specific information such as membership type, customer segment, or any other supported Customer Metafield configured in your Shopify store.

Let’s go step by step on how you can set up Advanced Push Personalization in your Push Notifications!

Before using a Customer Metafield in a push notification, create and configure the Customer Metafield in Shopify. Also, make sure both Customer Account API access and Storefront access are enabled for the metafield.

Before a Customer Metafield can appear under the relevant field, it first needs to be added to Shopney.

In your Shopney Dashboard > Notifications page, go to Settings (1) and click on Add Metafield under Personalization Fields (2). Once added, the metafield will become available under the Customer Metafields section when creating a push notification.

Added metafields can also be listed on this page, and relevant edits can be made from here as well.

Coverage shows the percentage of customers with synced data for this metafield. If data is unavailable for a customer, the fallback value will be used instead.

In your Shopney Dashboard, click on Create Notification to prepare your notification (1). Under Personalize Message, click on the + Add additional fields (2) and then add your customer metafields via Add Metafield button (3).

Choose the metafield you want to include in your notification.

For example, you could personalize a message using information such as:

The metafield will appear in the message as a readable personalization field.

After selecting the metafield, you can configure it just like the existing personalization options above. You can:

If you already inserted a variable, you can update it later if you wish to change it.

For example, a notification could display “Your Birthday is coming up!” where each recipient will see the value stored in their own customer metafield.

Once you have reviewed the content and previews, and completed the remaining notification settings, click on Send Notification to send your push notification.

All done! Personalized Push Notifications help make your app communication feel more relevant and engaging by automatically inserting customer information into push messages.

Whether you are sending promotional campaigns, abandoned cart reminders, or welcome notifications, personalization helps your messages feel more human while remaining simple to set up.

If you encounter any issues, our support team is here to assist you:

Learn more about Push Notifications

How to send push notifications?

How to send a Test Push Notification?